Terms of Service

Effective Date: June 24, 2026

See also: Privacy Policy

1. Agreement to Terms

By accessing or using SNF Insights (the “Service”), a product operated by Bara Analytics LLC (“Bara Analytics,” “we,” “us,” or “our”), you agree to these Terms of Service (the “Terms”). “SNF Insights” and “SNF InsightScore” are product names and brands of Bara Analytics LLC. If you do not agree, do not access or use the Service.

2. Definitions

“Account” means a registered user account for accessing the Service.

“Content” means the data, analytics, reports, visualizations, and other materials made available through the Service.

“Public Data” means datasets and information obtained from publicly available sources or properly licensed third parties.

“Subscription” means a paid access plan (or trial) that provides access to the Service.

“Third-Party Services” means services not operated by Bara Analytics, including payment processors such as Stripe.

3. Description of Service

SNF Insights is a market intelligence platform that aggregates and normalizes Public Data related to skilled nursing facilities, which may include (without limitation) CMS quality ratings, health inspection results, publicly reported quality measures, Medicare Advantage enrollment information, and commercial payer negotiated rates sourced from Transparency in Coverage machine-readable files.

The Service is provided for informational and analytical purposes only and does not constitute medical, legal, financial, investment, or other professional advice.

No PHI / No Upload of Sensitive Data. The Service is not designed to receive or process protected health information (“PHI”). You agree not to upload, submit, transmit, or otherwise provide PHI or other sensitive personal data to Bara Analytics through the Service or through support communications.

No Government Affiliation or Endorsement. SNF Insights is an independent, commercial platform and is not affiliated with, endorsed by, or sponsored by the U.S. Centers for Medicare & Medicaid Services (“CMS”), the U.S. Department of Health and Human Services (“HHS”), or any other federal, state, or local government agency. Public Data sourced from CMS (including Care Compare, the Provider Data Catalog, Payroll-Based Journal, and Medicare Advantage enrollment data) is used pursuant to its public domain status as a work of the U.S. Government (see 42 U.S.C. § 1320b-10). CMS neither reviews, approves, nor endorses the content, analyses, or conclusions presented through the Service.

4. Account Registration and Security

To access the Service, you must create an Account and provide accurate, current information. You are responsible for maintaining the confidentiality of your credentials and for all activity under your Account. You must promptly notify us of any unauthorized access or suspected security incident involving your Account.

You may not share Accounts, sell access, or allow third parties to use your credentials.

5. Subscriptions, Trials, and Payment

Subscription Plans

We offer Subscription tiers. Subscription features and limits are described at the time of purchase and may change as the Service evolves.

Billing and Auto-Renewal

Paid Subscriptions are billed monthly (unless otherwise stated). By starting a paid Subscription, you authorize Bara Analytics (through its payment processor) to charge your payment method on a recurring basis until you cancel.

Cancellation

You may cancel at any time. Cancellation takes effect at the end of the current billing period. Except where required by law, fees are non-refundable and we do not provide prorated refunds or credits for partial billing periods.

Taxes

Fees are exclusive of taxes, levies, or duties imposed by taxing authorities. You are responsible for any applicable taxes.

Failed Payments

If a payment fails, we may suspend or terminate access until payment is successfully processed.

Payment Processor

Payments are processed by Stripe, a Third-Party Service. Your payment information is handled by Stripe under its terms and privacy practices. Bara Analytics does not store full payment card numbers.

6. Data Accuracy; Disclaimers

Public Data may change, contain errors, or be incomplete. While we make reasonable efforts to maintain accuracy and timeliness, we do not guarantee that Content is error-free, complete, or current.

Commercial rate data sourced from Transparency in Coverage filings reflects rates as reported by payers and may not reflect actual contracted amounts or all applicable terms. Content should be used for benchmarking and informational purposes only.

THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. We do not warrant uninterrupted or error-free operation.

6a. AI-Generated Content

The Service includes AI-powered features, including but not limited to: SNF Brief (AI-generated facility and chain summaries), the AI assistant chatbot, and the SNF InsightScore (a proprietary composite performance index). These features use third-party artificial intelligence models to generate content, analyze data, and respond to user queries.

AI-generated content is provided for informational purposes only and should not be used as the sole basis for business, financial, operational, clinical, or regulatory decisions. AI outputs may contain errors, omissions, outdated information, or misinterpretations of underlying data. You are responsible for independently verifying any AI-generated content before acting on it.

The AI assistant generates database queries based on your natural-language questions. While safeguards are in place to ensure accuracy, the system may occasionally produce incorrect queries, misinterpret questions, or present data in misleading context. Bara Analytics LLC does not guarantee the accuracy, completeness, or reliability of any AI-generated response.

The SNF InsightScore is a proprietary composite index derived from publicly available data using a proprietary methodology. The scoring formula, domain weights, and calculation methods are trade secrets of Bara Analytics LLC. InsightScore values are not endorsed by, affiliated with, or validated by CMS, any state agency, or any regulatory body. They reflect an independent analytical assessment and should be used as one input among many in facility evaluation.

By using AI-powered features, you acknowledge that: (a) AI can produce incorrect or misleading results; (b) you will not rely solely on AI-generated content for material decisions; (c) Bara Analytics LLC is not liable for any losses, damages, or consequences arising from reliance on AI-generated content; and (d) conversation data may be retained for up to 90 days for quality assurance purposes, after which it is automatically purged.

7. Acceptable Use

You agree not to, and not to permit others to:

  • Use the Service for unlawful purposes
  • Attempt to gain unauthorized access to the Service or related systems
  • Circumvent or disable access controls, subscription limits, paywalls, or security features
  • Reverse engineer, decompile, or attempt to discover source code or underlying models/logic (except where prohibited by law)
  • Redistribute, resell, sublicense, publish, or commercially exploit Content except as expressly permitted in writing by Bara Analytics
  • Use automated means (scrapers, bots) to extract bulk data beyond the scope of your Subscription or in a way that interferes with the Service
  • Interfere with or disrupt the Service or impose unreasonable load
  • Misrepresent identity or affiliation

7a. Data Use Restrictions

All data, analytics, scores, benchmarks, and other Content available through the Service (“Platform Data”) is provided solely for your internal business use in connection with your organization’s operations. You may not, and may not permit any third party to:

  • Resell or redistribute Platform Data, in whole or in part, as a standalone data product, data feed, or data service, whether for compensation or otherwise
  • Sublicense, syndicate, or share Platform Data with any entity outside your organization, except in internal reports or presentations that incorporate Platform Data as a supporting element (not as the primary deliverable)
  • Systematically download, cache, or store Platform Data for the purpose of creating a competing product, database, or analytical service
  • Aggregate or commingle Platform Data with third-party datasets for resale or external distribution
  • Remove, alter, or obscure any proprietary notices, attribution, or branding (including “SNF InsightScore” and “SNF Insights” marks) from any Platform Data

Proprietary analytics. The following elements are proprietary to Bara Analytics LLC and are protected as trade secrets and/or compiled works:

  • SNF InsightScore™ — the composite scoring methodology, domain weights, sub-metric formulas, normalization logic, and resulting facility scores
  • Salary benchmarks — position-level salary aggregations, urban/rural segmentation, and trend computations derived from our proprietary job posting collection and normalization pipeline
  • Negotiated rate data — our cleaned, matched, and NPI-filtered dataset of payer-negotiated rates for skilled nursing facilities, including the provider-matching and deduplication logic
  • AI-generated summaries — SNF Brief facility and chain summaries, SurveyLens narrative intelligence, and other machine-generated analytical content

Permitted uses. You may use Platform Data to inform your own organization’s operational, financial, and strategic decisions. You may include charts, excerpts, or summary statistics from the Service in internal reports, board presentations, and regulatory filings prepared for your own organization. You may not sell, license, or otherwise make available any report, analysis, or dataset whose primary value derives from Platform Data.

Public data clarification. Certain underlying data originates from publicly available government sources (e.g., CMS Provider Information, PBJ staffing data, quality measures). Nothing in these Terms restricts your right to independently obtain and use such data directly from its original public source. These restrictions apply only to Platform Data as organized, processed, enriched, and presented through the Service.

7b. No Replication or Competing Products

The Service — including its features, functionality, user interface, design, structure, organization, workflows, methodologies, and the selection and arrangement of its Content — is the proprietary work product of Bara Analytics LLC. In addition to the restrictions above, you agree that you will not, and will not assist or permit any third party to:

  • Replicate or reproduce the Service or any material part of it, including by building, operating, or having built any product, service, database, model, or tool that copies, imitates, or is substantially similar to the Service or to its features, design, or functionality
  • Use the Service as a reference, benchmark, or blueprint to design, develop, train, or improve any product or service that competes with the Service
  • Derive or attempt to derive the methodologies, scoring logic, weightings, formulas, provider-matching, normalization, or processing techniques underlying the Service — whether by observation, analysis, or otherwise — for the purpose of replicating or competing with the Service
  • Access or use the Service for the purpose of competitive analysis, monitoring, or developing a competing or substantially similar offering

For clarity, nothing in this Section prevents you from independently developing products or services using your own data and resources, provided you do not use the Service, Platform Data, or any access granted under these Terms to do so. This Section survives termination of your Account or these Terms.

8. Intellectual Property

The Service, including its design, software, functionality, and proprietary analytics, is owned by Bara Analytics LLC and protected by intellectual property laws. Public Data may remain subject to its original public domain status or third-party licensing terms. However, Bara Analytics’ selection, aggregation, normalization, organization, and presentation of Content constitutes proprietary work product.

No rights are granted except as expressly set out in these Terms.

9. Privacy and Security

We collect and use information as described in our Privacy Policy. We implement reasonable administrative, technical, and organizational measures designed to protect Account information and the security of the Service. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

10. Termination and Suspension

We may suspend or terminate your access to the Service at any time, with or without notice, if we believe you violated these Terms, created risk for Bara Analytics or other users, or if required by law. Upon termination, your right to use the Service ends immediately. Sections that by their nature should survive termination will survive (including IP, disclaimers, limitations of liability, and indemnity).

11. Limitation of Liability

To the maximum extent permitted by law, Bara Analytics will not be liable for indirect, incidental, special, consequential, or punitive damages, or for loss of profits, revenues, data, or use, arising from or related to your use of the Service.

Our total aggregate liability for any claim arising out of or relating to the Service will not exceed the amounts paid by you to Bara Analytics for the Service in the twelve (12) months preceding the event giving rise to the claim.

12. Indemnification

You agree to indemnify and hold harmless Bara Analytics and its officers, directors, employees, and affiliates from any claims, damages, losses, and expenses (including reasonable attorneys’ fees) arising from your misuse of the Service, violation of these Terms, or infringement of third-party rights.

13. Changes to Terms

We may update these Terms from time to time. If we make material changes, we will provide notice by email or within the Service. Continued use after the effective date constitutes acceptance of the revised Terms.

14. Governing Law

These Terms are governed by the laws of the Commonwealth of Kentucky, without regard to conflict of law principles.

15. Contact

Bara Analytics LLC (operator of SNF Insights)
Email: info@snf-insights.com
Web: snf-insights.ai

16. Dispute Resolution; Arbitration; Class Action Waiver

16.1 Informal Resolution First

Before filing a claim, you agree to try to resolve any dispute, claim, or controversy arising out of or relating to the Service or these Terms (“Dispute”) informally by contacting us at info@snf-insights.com and providing: (a) your name, (b) the email address associated with your Account, (c) a description of the Dispute, and (d) the relief you seek. We will attempt to resolve the Dispute with you informally. If the Dispute is not resolved within 60 days after we receive your notice, either party may proceed as set forth below.

16.2 Agreement to Arbitrate

Except for disputes that qualify for small claims court or disputes seeking injunctive or other equitable relief for alleged unlawful use of intellectual property, you and Bara Analytics LLC agree that any Dispute will be resolved by binding, individual arbitration and not in court. This arbitration agreement is governed by the Federal Arbitration Act.

16.3 Arbitration Rules and Forum

The arbitration will be administered by the American Arbitration Association (“AAA”) under its Consumer Arbitration Rules (or, if applicable, the Commercial Arbitration Rules) then in effect. The arbitration may be conducted by telephone, video conference, or based on written submissions, unless the arbitrator determines that an in-person hearing is necessary. Unless you and we agree otherwise, the seat of arbitration will be Kentucky, and the arbitrator will apply Kentucky law consistent with the Federal Arbitration Act.

16.4 Costs

Payment of arbitration fees will be governed by the applicable AAA rules. If the arbitrator finds that you cannot afford to pay AAA’s filing, administrative, or arbitrator fees and you cannot obtain a waiver from AAA, we will pay such fees for you.

16.5 Time Limits

Any Dispute must be brought within one (1) year of the date the claim arose, unless a longer period is required by law.

16.6 Class Action Waiver

YOU AND BARA ANALYTICS LLC AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN AN INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, COLLECTIVE, PRIVATE ATTORNEY GENERAL, OR REPRESENTATIVE PROCEEDING. The arbitrator may not consolidate claims or preside over any form of representative or class proceeding.

16.7 Severability

If any portion of this Section 16 is found unenforceable, that portion will be severed, and the remainder will remain in effect. If the class action waiver is found unenforceable, then the arbitration requirement will not apply to the extent necessary, and the Dispute will proceed in a court of competent jurisdiction.

16.8 Small Claims and Injunctive Relief Carve-Out

Either party may bring an individual claim in small claims court if it qualifies. Either party may also seek injunctive or other equitable relief in court to prevent actual or threatened misuse or infringement of intellectual property rights or unauthorized access to the Service.